The advertising industry has the ability to influence behavior and share untold stories, and the responsibility to use that power for the betterment of the global community. A lot of attention is put on flashy ads and shiny objects, but we know that adland can — and does — make a difference in people’s lives through cause marketing and purpose-led initiatives.

The Campaign Power of Purpose Awards focuses on purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations. Brands, agencies and nonprofits are invited to submit work for entry across the following categories: sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements.

We hope you will join us for the virtual celebration on June 14, 2022!

EVENT DETAILS 

Date: June 14, 2022

Time: 2:00-3:00 pm EST

#CampaignUSPowerofPurpose

EVENT TICKETS 

FREE!

#CampaignUSPowerofPurpose

"Judging this years Campaign Power of Purpose awards was a refreshing reminder of our industry's influence and ability to make positive change in the world, which is especially important during a time of rising hate towards marginalized groups across the US. I hope all entrants, the shortlist and winners, inspire many others to revisit the positive action both agencies and client partners can create. We have the people, the access, the resources to make seismic progress – it’s all there, we just need to go do it." 

"I was blown away by the sheer volume and depth of work highlighting so many important issues. From local initiatives that really drove awareness and had an impact on their communities to the larger global ones that impact us all, the outside the box thinking and innovative approaches show how the creative community can come together for purpose and drive awareness for the greater good. What a joy and honor to have been exposed to all of it."

"All of this year's submissions had an incredible amount of heart. But the ones that rose to the top for me really led with the communities they were trying to serve. They focused the content and initiatives on their needs, rather than brand performance metrics, and it showed in everything from the strategy to the creative execution to the results."

QUESTIONS ABOUT THE EVENT?

Charlene DaSilveira

Senior Event Coordinator

charlene.dasilveira@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Rachel Barash

Senior Manager, Business Development

rachel.barash@haymarketmedia.com