The advertising industry has the ability to influence behavior and share untold stories, and the responsibility to use that power for the betterment of the global community. A lot of attention is put on flashy ads and shiny objects, but we know that adland can — and does — make a difference in people’s lives through cause marketing and purpose-led initiatives.
The Campaign Power of Purpose Awards focuses on purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations. Brands, agencies and nonprofits are invited to submit work for entry across the following categories: sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements.
We hope you will join us for the virtual celebration on June 14, 2022!
IMPORTANT EVENT DETAILS
Date: June 14, 2022
Time: 2:00-3:00 pm EST
MEET THE 2022 JUDGES
Senior Producer, Podcasts
Haymarket Media US
Carol Cone ON PURPOSE
Chief Executive Officer
One & All
SVP, Global Head of Strategy
SVP Impact & Sustainability
GJS Public Relations
Managing Director, Strategy & Insights, Global ERG LGBTQ+ Lead
James Nicholas Kinney
Global Chief of Talent Discovery and Diversity
Allen & Gerritsen
Chief Creative Director
SVP, Diversity, Equity and Inclusion
denstu Media US
Chief Creative Officer
Saatchi Wellness/Publicis Health
Senior Art Director
EVP, Head of Integrated Production
Brand and Experience Strategy Lead
Razorfish, North America
President & CSO
Saatchi & Saatchi New York
EVP, Global Digital Standards
Global Chief Communications Officer
HERE'S WHAT THE JUDGES HAD TO SAY ABOUT THE 2022 SUBMISSIONS:
"Judging this years Campaign Power of Purpose awards was a refreshing reminder of our industry's influence and ability to make positive change in the world, which is especially important during a time of rising hate towards marginalized groups across the US. I hope all entrants, the shortlist and winners, inspire many others to revisit the positive action both agencies and client partners can create. We have the people, the access, the resources to make seismic progress – it’s all there, we just need to go do it."
"I was blown away by the sheer volume and depth of work highlighting so many important issues. From local initiatives that really drove awareness and had an impact on their communities to the larger global ones that impact us all, the outside the box thinking and innovative approaches show how the creative community can come together for purpose and drive awareness for the greater good. What a joy and honor to have been exposed to all of it."
"All of this year's submissions had an incredible amount of heart. But the ones that rose to the top for me really led with the communities they were trying to serve. They focused the content and initiatives on their needs, rather than brand performance metrics, and it showed in everything from the strategy to the creative execution to the results."
INTERESTED IN CHECKING OUT THE 2021 WINNERS / VIRTUAL EVENT?